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Oh-So-Smart Software that Solves for You

No more endless inventory updates in spreadsheets, keeping up with buyer texts and emails, hunting down payments – we're here to make running your small and mid-size farm business easier.

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Work Smarter with Rooted

Get ready to make your flower farm more profitable and more efficient. Save time, increase efficiency, and grow your business.

Save time with instant harvest and pack lists.

Increase efficiency with all-in-one inventory management system for wholesale and retail.

Grow your business with data-driven decision-making.

Streamline buyer communication with easy messaging options right on the order.

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How it Works

Most growers join Rooted to replace disjointed sales systems and streamline their existing wholesale relationships. While we have an expansive network of members, building relationships with your buyers remains critical to growing your sales.

Get Started
Add your products and set your availability.
Set Up Your Store
Set your default store settings and fulfillment options.
Connect with Buyers
Connect and share your profile with buyers.
Get Paid
Process orders and get paid.
At any point you can contact us and our specialists will answer all your questions.
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Quickly update quantities and see how many are in pre-orders.

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Say Goodbye to Availability Lists

Simplified, centralized inventory management for both wholesale and retail.

List unlimited products to your online store in all categories.

Easily upload and update quantities and fulfillment dates right in your field.

Archive products once you’re done selling them for the season.

HOW IT WORKS

Application Review Process

We work with established producers. We review every seller application carefully to ensure we are setting our sellers up for success on our curated marketplace platform.

How we validate our businesses:

1
Growing Experience
While we don’t have a firm “years of growing” requirement, we do look for producers to have made it through the initial challenges of starting and growing a farming operation, and who are focused on the nuances of delivering consistent, high-quality product. Please share photos of growing areas, infrastructure, and product.
2
Wholesale Experience
Wholesale experience is key to a producer’s success on our platform. We commit to our wholesale buyer members to build a curated network of experienced producers in order to assure quality standards and expectations. We look for photos of harvests that showcase wholesale-quality, and proper stage of harvest.
3
We Want All of the Details!
Complete applications include websites and social accounts. Our team spends meaningful time reviewing all applications. Incomplete submissions may be delayed in their reviews, might be waitlisted, or we may reach out for additional information or referrals. We highly recommend being as thorough as possible.
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Finally, All Your Buyer Management in One Place

Delight your customers by offering them an easy and modern shopping experience.

Connect with new floral buyers on Rooted’s marketplace.

Eliminate the back and forth with order messaging right on an order.

Order confirmations with a detailed itemized list and receipts all emailed to your customers to keep them informed.

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Total Flexibility to Meet Your Farm Needs

Change and edit existing pre-orders - add or remove products, edit quantities, and update pricing on open orders.

Customize order fulfillment options (delivery and pickup) by buyer.

Customize your order cutoff window.

Control and standardize your pricing by product.

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What they say

Testimonials

Testimonial
Rooted will increase your professionalism, improve your inventory management, and streamline your communication all in one place! You are also able to process payments in both a professional and easy manner.
Deena Miller, Sweet Roots Farm

Grass Valley, CA

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Goodbye, guessing. Hello, detailed sales analytics.

View order history and sales by buyer

Detailed sales insights by flower type and color to help guide resource and crop planning

Exportable reports for Stripe and bookkeeping reconciliation

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Flexible Payment Options

Enjoy instantaneous automatic payouts

Easy Point-of-Sale System

Accept cash, check, Venmo, etc.

Safe Checkout
Secure, encrypted and professional checkout - accept any major credit and debit cards.
Custom Invoices
Create and send customizable invoices to buyers via email with simple payment instructions.
sell WITH ROOTED FARMERS

Rooted Pro: Visibility into Market Pricing Data

Our Rooted Range pricing tool is the first of its kind. Go beyond wholesaler price lists and increase your visibility into pricing of specialty cut flowers.

View extensive market pricing data for cut flowers by genus, variety, and species

Make informed decisions by viewing aggregate market data

Compare year-over-year trends, pricing distributions, and median prices

we've got you covered

FAQ

Find answers to frequently asked questions below.

We’re Here to Help!

Switching to a new platform can be daunting! Questions about how our platform works or whether it’s the right fit for you? Our dedicated team is here to answer any questions and give you hands-on help whether you’re just getting set up or have questions as you expand your business.

Email us: reachout@rootedfarmers.com