Rooted Blog
2024 Year in Review: Trends and Insights
5 min readWondering what's trending in flowers for weddings and events? The Rooted team shares insights in a 2024 Year in Review, highlighting top-selling colors and genera, as well as the highest-growth colors and genera.
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DIY Weddings: 6 Tips on How to Work With a Local Flower Farm
4 min readIf you're drawn to the idea of fresh, seasonal blooms and supporting local growers, working with a flower farm is a fantastic option. But how does it work, and what should you expect? Here’s a guide to help you navigate the process and make the most of your locally grown wedding flowers.
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Grant Opportunity 2025: Calling all Collectives and Hubs!
2 min readAre you working to develop or grow a farmer hub or collective in your community? This post is for you!
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Designer Feature: Pressed Florals
4 min readWe recently connected with the team at Pressed Floral, a studio dedicated to preserving cherished memories through handcrafted pressed flower art. Based in Utah, Pressed Floral transforms wedding bouquets and other meaningful blooms into stunning, framed keepsakes that last a lifetime.
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Designer Feature: Three Notch Florals
4 min readCara Schmidt, floral designer, and owner of Three Notch Florals specializes in designs that celebrate seasonality, beautiful and non-traditional details, and full of locally grown flowers - including natives.
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Collective Feature: Alaska Peony Cooperative
4 min readThe Alaska Peony Cooperative is a group of over five peony farmers across Alaska that provide premium fresh-cut peonies during July and August. They ship nationwide with overnight delivery.
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Collective Feature: San Joaquin Flower Collective
4 min readThe San Joaquin Flower Collective is a partnership amongst nine specialty cut flower growers to support and streamline access to local flowers to the floral design community in Fresno, Clovis, Visalia, Bakersfield, and Modesto.
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Collective Feature: Piedmont Wholesale Flowers
5 min readPiedmont Wholesale Flowers, a cooperative founded in 2017, remains focused on their mission of being a farmer-owned cooperative that provides designer-quality sustainable florals to their local community in the Durham, NC region. We recently connected with their Market Director, Julia Carpico, who shared insights into their origin story, how they differentiate themselves from traditional wholesalers, and exciting changes for the 2024 season.
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Top 5 Marketing & Entrepreneurial Podcasts to Kickstart your Farm Business
5 min readPodcasts are one of our favorite ways to take in new information. We've compiled a list of podcasts that we think would be helpful to any business owner! Whether you're in the field or studio, listen in to continue the life-long process of learning. Stay tuned for more recommendations to come, and happy listening!
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Say Hello to Buyer Analytics and Start Planning!
4 min readDig into your data to view the total stem count, colors, and varieties purchased during a specific timeframe.
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Collective Feature: Maine Flower Collective
3 min readThe Maine Flower Collective is a member-owned cooperative that provides Maine flower growers and wholesale buyers with a centralized sales network and product delivery system.
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