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We’re Obsessed with Local Flowers, Too

At Rooted, we work exclusively with local farmers to bring you the freshest, highest-quality, specialty-cut seasonal blooms.

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Shopping Local Farms, Made Easy.

No more calls and texts to individual farms and growers to track down availability. With Rooted, you can shop from all your farms in one place.

We’ve created our platform in collaboration with floral designers to make ordering from farms a simple, intuitive experience for you.

Save time and shop from all of your area farmers in one online marketplace!

Intuitive shopping, built for you. Easily browse inventory by variety, color palette, or design element.

Pre-order and reserve product in advance to ensure access to the best selection.

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How it Works

1
Create a free account!
Complete your wholesale buyer application. Be sure to have your reseller certificate handy.
2
Connect with farms & hubs.
Find and connect with farms and hubs in your area using our Find Nearby Sellers feature.
3
Browse inventory
Shop by variety, color, design element, and more.
4
Pre-order & pay online
Reserve product in advance to ensure access to the best selection.
shop WITH ROOTED FARMERS

Designer Resources

Whether you’re brand new to specialty flowers, or you’ve been here for years – we’re excited you’re here! Here are a few resources to help you along your flower journey.

Top 5 Reasons to Buy Local Flowers

Top 5 Reasons to Buy Local Flowers

3 min read

Why local flowers are fresher, more fragrant, and good for your community!

Read the full post
Part 1: Designers Guide for Embracing Seasonality & Setting Expectations

Part 1: Designers Guide for Embracing Seasonality & Setting Expectations

5 min read

Sourcing locally is a selling point! Differentiate yourself and attract like-minded clients!

Read the full post
Part 2: Designers Guide for Building Flexibility into Proposals

Part 2: Designers Guide for Building Flexibility into Proposals

4 min read

Creating Concise Client Proposals & Utilizing Flower Boards

Read the full post
Local Staples: A Substitution Guide for Popular Flowers

Local Staples: A Substitution Guide for Popular Flowers

3 min read

An easy, seasonal approach to incorporating more local flowers that will still give you the stability you need and the look your clients want!

Read the full post
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Sourcing Local is a Selling Point!

When you shop from local farms, you’re receiving superior quality product. Plus, you’re championing small businesses, empowering the local economy and reducing your carbon footprint! What’s not to love?

Superior Quality
Unparalleled beauty that’s long lasting. Stunning blooms raised and harvested with the highest standards reduce your floral shrink. Use more, waste less.
Specialty Varieties
Your customers want spectacular and unique designs. Elevate your design aesthetic and wow your customers. Bring your vision to life with specialty cut flowers that you can only source locally.
Sustainable & Regenerative Practices
Support growers who are growing using regenerative practices and contributing to a healthier planet. Go local and avoid the hundreds of synthetic fungicides, pesticides and preservatives on floral imports.
What they say

Testimonials

Testimonial
I’ve REALLY been impressed with Rooted helping make Flatland Floral Collective a reality. It’s been a real game-changer this year in allowing me to source so abundantly for larger events. Prior I was running around to all the farms individually and making contact with each separately, so Rooted has really helped streamline the ordering process – SUPER GRATEFUL!
Holly Lukasiewicz, District 2 Floral Studio

Omaha, NE

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FAQ

Find answers to frequently asked questions below.